Onion Ring
Value, Belief, & Attitude
Objective: After this lesson, the students will recognize how value, belief, and attitude deeply connect each other.
Materials: video
Steps:
1. All watch the video which is about non fiction criminal case.
2. The teacher asks the students about the video.
a. What happened? Who did it?
b. Why did it? (Value, Belief, & Attitude)
[c. Is it ethical or unethical?] It may be unethical so it is crime.
3. If there is more time, the students debate.
a. Decide which for or against the point.
b. Make credibility why are you against or for the point using the theory of Value, Belief, and Attitude.
Result: The students should recognize how the people behave by following their value, belief, and attitude.
Beliefs/Attitudes/Values
What does it Mean?
Objective: After explanations, students will be able to describe and brings to life these qualities within their persuasive speeches.
Materials: Teacher will need to bring slips of paper to class that involve different ideas for persuasive topics – one for every student in your class.
Worksheet containing questions about what are Beliefs, Attitudes, and Values in Speech?
DAY 1:
Steps:
1. The first activity will involve the class getting in small groups of 3 – 5 depending on class size and filling out as a group the worksheet about Beliefs/Attitudes/Values within Speech.
2. A class discussion will follow with the teacher actually giving the class the proper definitions for Beliefs/Attitudes/Values in Speech. The class discussion will also consist of finding out what students answered on their worksheets, these will be turned in, but not graded it will simply count toward their participation points.
• Beliefs: The ways people perceive reality to be. The audience’s perception of what is true and what is false.
• Attitudes: A predisposition to respond to people, ideas, objects, or events in evaluative ways.
• Values: People’s most enduring judgments about what’s good and bad in life.
3. After about a 20 – 30 minute discussion, the teacher will pass around the hat containing the slips of paper with possible peruasive topics on them, and each student will pick one. Their assignment will be to write out the Beliefs/Attitudes/Values that will be involved in that topic and a possible thesis statement to class the next day.
DAY 2:
Steps:
1. There will be a quick recap of the topic from yesterday.
2. The teacher will have randomly assigned a presentation list, and will have students present their possible thesis statement and the Beliefs/Attitudes/Values for their possible persuasive topic.
Results:
Students will understand the importance of Beliefs/Attitudes/Values that both they and the audience bring to a speech, and how they can persuade the audience to think in different ways if they know these things about their audience.
No Homework, but the presentation could last two days depending on the size of your class.
Summer 2005
The Good Stuff: Beliefs, Attitudes, and Values
Beliefs, Attitudes, and Values
Objective: The students will be able to differentiate between beliefs, attitudes, and values so that they can apply it to a Persuasive Speech.
Materials: Make copies of the student’s homework.
Steps:
1. Copy and paste each Picture to one slide on PowerPoint.
2. While discussing “Picture A,” provide the students with the following scenario:
These two guys were best friends at one time. However, they got into a disagreement which escalated into bitterness. Soon enough, their bitterness turned into hatred. Thus, it is apparent they do not like each other in this depiction.
3. While discussing “Picture B,” provide the students with the following:
The time and years passed bye before they realized that they were missing the sweet friendship they once had. They both decided that it was time to mend their relationship and become friends again. Thus, their attitude was that they should be friends again and fix what was broken.
4. Read the quote from “Picture C.” Ask the class why this would be an example of a belief.
5. Read “Picture D.” Explain how the kind of love depicted in this picture was a value.
6. Provide the students with the following notes:
• Attitudes- predispositions to respond favorably or unfavorably toward a person or an idea.
o Typically are products of beliefs, but is also affected by emotions and desires.
o Affects how we think, feel, and behave:
♣ cognitive dimension- everything we know or choose to believe.
♣ affective dimension- emotional reactions to the object of an attitude.
♣ behavioral dimension- what we think should be done about the object of an attitude.
• Beliefs- what an individual holds to be true or false; assumptions that an individual holds about the world.
o Differs in nature and importance
o Beliefs explain attitudes (generally speaking)
o Kinds of Beliefs (place into columns)
Peripheral beliefs- beliefs that are inconsequential and easy to change.
Simple and unemotional (likes and dislikes)
Core beliefs- basic long-term beliefs that cannot be changed without disrupting an entire belief structure.
Difficult to change
When core beliefs are changed, other related beliefs change too.
It is useful to understand what an audience believes and how it is connected to other beliefs.
Audience’s beliefs are useful to know so that the speaker can address an underlying belief, even if it is trying to change or reinforce an attitude.
• Values- enduring concept of good and bad, right and wrong.
o Strongest and most personal
o Deeply ingrained in a person
o More resistant to change
7. Discuss the following with the students:
As a speaker, it is necessary to know how an audience views their priorities. This is important because the audience will be evaluating the message on the basis of their beliefs, attitudes, values, and life experiences. An audience may respond to a message with varying degrees of agreement, disagreement, neutrality, and apathy. Failure to take audience member’s beliefs, attitudes, and values might result in misunderstanding or rejection of one’s message.
8. Pass out the student’s homework, which will be due on the day of their Persuasive Speech.
Results: The students will be able to appeal to the audiences’ beliefs, attitudes, and values during a Persuasive Speech.
Picture A
Picture B
Picture C
Picture D
Name_______________________________ Date____________________________
Course______________________________
Your task is to use the following as a guide for your Persuasive Speech. Your speech will be partially assessed on how well you integrate the audience’s present feelings about your topic and what beliefs/attitudes/values that you would like them to possess. Remember, good speakers are audience-centered!
Persuasion Topic:
What are the audience’s beliefs, attitudes, and values about this topic?
What beliefs, attitudes, and values would you like the audience to posses?
How are you going to appeal to or identify with the audience’s position about your topic?
Carrie Miller
Fall 2009